You will be immersed in an intuitive, frictionless, and enjoyable shopping experience the moment you log in. Every part of our new website has been created with you in mind, providing a one-of-a-kind combination of choice, value, and inspiration.
Quick view, advanced search options, the ability to pick up where you left off, a shopping basket you can come back to, and a view of your current cellar, including information on drinking windows. Plus, a new and improved experiences (events) section and, to top it off — the ability to find historical wines that have been offered.
Opimian is powered by a small, committed Canadian team, from procurement and member service to logistics, finance, and operations. Meet the people who keep the Wine Club running.
Opimian's staff is small by design, a tight team across Ontario, Quebec, Alberta, and beyond. We handle procurement, member service, logistics, finance, and the day-to-day work of running a not-for-profit wine club. Members of Opimian's elected Board of Directors set strategy and oversee governance; the team executes against that direction so members get a consistent, well-run experience.
Opimian is led by a small leadership team, a Managing Director and three functional directors overseeing Operations & Digital, Finance, and Sourcing.
Greg has spent almost 20 years in senior sales and marketing leadership roles within the Canadian Consumer Packaged Goods industry and holds a Master's degree from The Kellogg School of Business at Northwestern in Chicago.
Greg is passionate about German Spätburgunder.
Bruce leads Operations & Digital at Opimian, bringing over two decades of enterprise technology and transformation leadership. He is CEO and founder of The Narrative Group and has previously served as CTO of Loblaw Companies Ltd. and Shoppers Drug Mart.
Anthony leads the Finance function at Opimian, bringing a background as a finance executive with Mapleview Partners. He holds an MBA from Duke University's Fuqua School of Business and has extensive experience in financial strategy, reporting, and oversight.
Michael leads wine sourcing for Opimian. A Canadian-born Master of Wine, a credential he earned in 1995 at age 29, he founded Winetraders UK in 1995 and has made 100+ sourcing trips to Italy alone. He specialises in direct relationships with independent producers across Europe.
Grouped by reporting structure, each area of the Wine Club is led by one of our three directors, working under Managing Director Greg Rinehart.
